Usability testing data is a sure-fire way to eliminate guess-work and focus on making the UX design process more effective. These types of user tests can help you figure out if your audience can adequately use your website or mobile app.
In theory every company these days is customer-centric web and has a mobile responsive design process, and yet a surprising amount of companies haven't updated their online stores or platforms accordingly.
Turning visitors and prospects into paying customers is about more than good advertising and slick SEO. Users are savvy enough to tell the difference between good and bad UX, and it can often be the differentiating factor between a single visit and a repeat customer.
Turning visitors and prospects into paying customers is about more than good advertising and slick SEO. Users are savvy enough to tell the difference between good and bad UX, and it can often be the differentiating factor between a single visit and a repeat customer.Read more
Remote user testing studies can give you an unparalleled look into the thought processes, behaviors and reactions of real users. Remote user tests can be created quickly, and help teams work through roadblocks and uncover hidden problems early in the development process.
The concept underlying Agile Software Development is of rapid and limited design and development iterations with a continual feedback loop and involvement on the part of the users. The testing implications of Agile SW development are fairly obvious: frequent iterative user testing of each design and development improvement.
Unmoderated remote user testing, whereby user experience and usability professionals can set up tests and have participants respond to them at scale, from their home, anywhere in the world, is clearly a major part of the toolset for Agile UX.
One of the most active groups of professionals focused on Agile UX, almost 15,000 members worldwide, is the Agile UX Group in Linkedin (https://www.linkedin.com/groups/3803162). We decided to run a survey with them and see how they use un-moderated remote user testing, how they perceived the value proposition, and what features would have them use this methodology more extensively, as well as obtain buy-in from colleagues and business owners.Read more
For many years Agencies, Product Managers, Marketers, Usability professionals and Web Development firms have been able to quickly and inexpensively user test their prototypes and production sites by recording target Personas interacting remotely from their home or office.
This has allowed an insightful method of iteratively tweaking the design and functionality of websites and digital applications to enhance usability and user experience.
The explosive adoption and usage of Mobile devices in recent years has created a need for an easy way to perform usability testing of Apps on native mobile devices, in particular the user experience of unreleased Apps prior to launching them on Google Play or the Apple Store.Read more
A key consideration when planning remote usability tests with participants in their homes or offices is whether to record only the screen and device interactions, or in addition the participant himself/herself, through their webcam or a similar video recording device.
For many years we have had the possibility of capturing the screen experience of remote usability participants, including their verbal "think aloud" commentary.
The next generation of products that became available to usability and user experience professionals included recording the participant, in a "Picture-in-Picture" (PiP) video recording of the Usability test, usually via the Participants' own Webcam.Read more
"Seduce me by allowing me to learn something new;
Empower me by ensuring a coherent application thereof."
Every CMO, Product-Brand Manager and Advertising Executive knows we are in the midst of a massive disruption in marketing & advertising; the fragmentation of the traditional one way mass communication model of radio, TV, and print into an exploding ecosystem of interactive and cross polinating channels is changing the game in unforeseen ways.
In the US, online is about to displace TV as the largest media spend category, and within the category of online there continues to be a "Cambrian" explosion of channels and customer touch points, for both direct marketing and brand building.Read more
Mobile is hot. So is user experience, usability and customer experience.
Whereas many websites designers, developers and product managers believe thay have a good control of the usability and user experience of their landing pages when accessed from a desktop, in relation to mobile, and especially mobile apps, they know they don’t know.
So there is a huge interest in testing websites accessed from a smartphone or tablet (mobile browsing), and even more so in relation to the customer experience of interacting with mobile apps on iPads, Android devices, iPhones, Windows phone 8, etc, to optimize the mobile app usability & user experience.Read more
One of the issues that comes up time and again when planning user testing (whether usability testing, user experience testing, online in-depth interviews (IDIs) for qualitative research, etc), is whether to conduct the tests on a moderated or unmoderated basis.
Just like in politics, there are some who are firmly aligned with one type of testing or the other, and then there are the majority who see benefits for each methodology depending upon the context and the goals, and who may even wish to use both methodologies for the same project...Read more
Despite years of investment in time and money by usability professionals in improving the user experience of their companies and clients, there are very few companies that delight and retain customers as effectively as Apple through compelling user interface interaction and experience design.
Why? Is Apple simply a deity that we can admire and aspire to, perhaps try to copy but never reach its Olympian heights?
Or is there something else preventing us from going beyond “good enough” user interface experience design? ...Read more
It may seem counter intuitive, but they are not. What they are is “coherent” and the rules and proceses used to interact with them are consistent throughout; so even if you have to “learn” a new methodology of interaction, once you learn it, you are never surprised because it is applied commonly throught the user interfaces.
In the same way that a reader or movie goer is willing to temporarily “suspend their disbelief” and enjoy a story, as long as the internal rules of the story, whether they are based on magic, science fiction, or speculation, are consistent and coherent and obey this “internal logic”, a good interface design does not need to be “intuitive”. It can be completely different than every method of...Read more