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  • How Can Bad UX Influence Your Conversion Funnel?

    November 20th, 2018 Conversion FunnelRegardless of whether you sell a product, offer a service or run a blog, any visitor comes to your site with simple goals like consuming or gathering more information. The user experience is the foundation of everything from that point on, and the main pillar of your conversion strategy.

  • Amazon Alexa vs Google Home: The Voice Assistant With The Best User Experience

    March 09th, 2018 Voice Interface Both assistants are huge sellers in the race for your voice queries, but which one really provides the best user experience?

  • How to Turn Usability Testing Data into Practical Solutions

    Feb 22th, 2018 Usability Testing Data

    Usability testing data is a sure-fire way to eliminate guess-work and focus on making the UX design process more effective. These types of user tests can help you figure out if your audience can adequately use your website or mobile app.

  • How User Testing Helps You Identify Hidden UX Design Issues

    Feb 16th, 2018 User Testing Real People

    In theory every company these days is customer-centric web and has a mobile responsive design process, and yet a surprising amount of companies haven't updated their online stores or platforms accordingly.

  • Best practices for leveraging user experience optimization in e-commerce

    Feb 14th, 2018 ecommerce best practices

    Turning visitors and prospects into paying customers is about more than good advertising and slick SEO. Users are savvy enough to tell the difference between good and bad UX, and it can often be the differentiating factor between a single visit and a repeat customer.

  • Bulletproof Ways User Testing Leads To Better Conversions

    Feb 05th, 2018 UX % SEO

    Turning visitors and prospects into paying customers is about more than good advertising and slick SEO. Users are savvy enough to tell the difference between good and bad UX, and it can often be the differentiating factor between a single visit and a repeat customer.

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  • How User Testing can benefit from the Hollywood approach to movie making

    June 3rd, 2016 How User Testing can benefit from the Hollywood approach to movie making

    What does moviemaking have to do with user experience and usability testing? It turns out that the answer is, quite a lot.

    A great user experience design achieves an emotional response. When a user experiences a "wow, that was so easy and intuitive and cool" moment, that is when you know that you have built a great product.

    The same is true for a movie or TV series. The ones that work are impacting our emotions, not our reasoning.

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  • User Experience Design; How it Works

    October 14th, 2011 User Experience Design; How it Works

    Yesterday we made a post on designing for the users and some basic usability and user experience notions to remind our readers about the importance of user-oriented design and development.

    Today, with that thought, we would like to add a note on our blog about a visionary, world leader and one of the most important and influential characters in the design and technology worlds.

    Steve Jobs (1955-2011) once said “Design is not just what it looks like and feels like. Design is how it works”.

    At only 56 years old, this great man who did not settle with the Status Quo leaves behind a legacy and the knowledge of a brilliant mind geared by creative thinking, new perspectives on users, and the beauty of combining usefulness and aesthetics...

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  • User Experience Focused Campaigns & Development

    October 5th, 2011 User Experience Focused Campaigns & Development

    "If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints".
    - Jakob Nielsen

    Over the past years, we have seen a growing popularity of designs and Marketing and Advertising campaigns created and designed for end users and customers.

    Once you start practicing user-oriented designs or campaigns, and you see the tremendous increase in customer take up and loyalty, and decrease in customer support costs, chances are that you will not want to stop.

    Iterative Product Development

    Experts say that designing and developing a product is both a creative and a communication process.

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