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  • How User Testing can benefit from the Hollywood approach to movie making

    June 3rd, 2016 How User Testing can benefit from the Hollywood approach to movie making

    What does moviemaking have to do with user experience and usability testing? It turns out that the answer is, quite a lot.

    A great user experience design achieves an emotional response. When a user experiences a "wow, that was so easy and intuitive and cool" moment, that is when you know that you have built a great product.

    The same is true for a movie or TV series. The ones that work are impacting our emotions, not our reasoning.

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  • User Experience Design; How it Works

    October 14th, 2011 User Experience Design; How it Works

    Yesterday we made a post on designing for the users and some basic usability and user experience notions to remind our readers about the importance of user-oriented design and development.

    Today, with that thought, we would like to add a note on our blog about a visionary, world leader and one of the most important and influential characters in the design and technology worlds.

    Steve Jobs (1955-2011) once said “Design is not just what it looks like and feels like. Design is how it works”.

    At only 56 years old, this great man who did not settle with the Status Quo leaves behind a legacy and the knowledge of a brilliant mind geared by creative thinking, new perspectives on users, and the beauty of combining usefulness and aesthetics...

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  • User Experience Focused Campaigns & Development

    October 5th, 2011 User Experience Focused Campaigns & Development

    "If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints".
    - Jakob Nielsen

    Over the past years, we have seen a growing popularity of designs and Marketing and Advertising campaigns created and designed for end users and customers.

    Once you start practicing user-oriented designs or campaigns, and you see the tremendous increase in customer take up and loyalty, and decrease in customer support costs, chances are that you will not want to stop.

    Iterative Product Development

    Experts say that designing and developing a product is both a creative and a communication process.

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