Timing is Everything
We’ve heard time and time again, agencies often do not have enough time to receive qualitative feedback from customers because it takes too long to recruit and manage test sessions. On retained accounts, Agencies may finish their creative efforts on a Friday, with a Monday deadline to present and 80 variations of creative to optimize and choose from. Traditional focus group, usability and user experience testing does not work within those kinds of deadlines. That has now changed, in a big way.
With Userlytics you can complete a concept on Friday night, test over the weekend, get results by Sunday and present to your colleagues or client, or start implementing creative iterations by Monday. Find out how.
What is Userlytics?
Userlytics schedules, recruits and executes in-home panels for anything from pre-market banner and creative testing to application and website usability-testing. Userlytics is truly unique as it records participants using their own webcams (facial expressions and spoken thoughts), and their actions on their desktop (what they do), as they work through the creative being tested.
Say good-bye to testing and optimizing after the creative has launched. Now you can optimize before launch and still hit your tight deadlines.
Leverage your Customers
You’ll be able to quickly and inexpensively understand your customer’s frustration points. Let us help you capture your creative’s potential brand lift before it goes live. And validate both offline and online brand lift before and after launch.
Analytics tells you what happened, not why it happened. You may know 50% abandoned, and where or when, but do you know why? You know 10% of visitors bought, could that be increased to 15%? Include your customers in your planning & execution, and iterate to improve conversion baselines before implementing expensive A/B and multivariate testing, otherwise you might be conducting "blind optimization".
- “Affordable access to representative users”
- “Less Bias introduced by testing environment”
- “Easier connection between findings and recommendations”
© Userlytics Corporation 2012 - Patents Pending