TV Commercials & Online Videos
I bet you didn’t know you could leverage our service to conduct studies on TV commercials, Radio Commercials and even print ads. Userlytics allows you to get feedback from real customers from the comfort of their own home while they watch your online video, TV/Radio commercial, or any asset. Quickly, affordably, and easily. An audience measurement and analysis system for the 21st century.
Userlytics use participant’s own webcams and computers to capture their reactions to your content and creative assets by capturing their facial expressions and spoken thoughts as they watch it or interact with it. Our technology composites Video in Video (ViV), allowing you to see their emotions as they react and interact with content.
Planning a trailer for a movie or TV series? Want to see what parts resonate best? Or even elicit ideas on the tagline you should use? Get your customers to join your creative team!
Example clip
Userlytics allows you to see what your customers are seeing
We record the entire experience, and identify and transcribe key events and comments, so you can easily analyze, edit, annotate and share them within your organization or with your clients. See how this works
Quickly and inexpensively see and hear what your customer thinks, and what they say versus what they do. Now you can see their reaction in their natural setting, and when they get bored, confused or excited about what they are watching or interacting with. Did they laugh when you wanted them to? What do they recall afterwards? Have they changed their attitude or behavior?
Go beyond the last century’s research methods and efficiently conduct user experience studies with as little as five participants to hundreds, locally or internationally, at any level of demographic specificity and granularity.
Test your assets before spending money on media
There is now an inexpensive and FAST way to test, measure and validate your TV, Radio, Print & Online campaigns and messaging before spending money on your media buys. Spending as little as $59 per participant on a study with Userlytics can potentially save you hundreds of thousands, if not millions, in media costs on assets and media that might not resonate with your customers, or reach and persuade them at the optimal moment and context.
Userlytics allows you to see what your visitors look like in their own home, what they do and say and think, and get their reactions to your creative. As long as participants can access the Internet, you can test your video and messaging to see if it is really resonating with customers.
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Find out if the creative improves, reinforces or weakens their brand perceptions
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Compare brand lift with offline and online
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Find out if people ‘get’ your ad creative, messaging or call to action
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Build customer personas using real people
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Use the glance test to determine whether a consumer can quickly and readily identify the brand being advertised
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Understand if the imagery resonates with the customer
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Get valuable insights on what you need to change before spending money on your media buy
What you get:
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Improved ROI
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Quantitative AND qualitative data points
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Cutting edge research for a fraction of the cost
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Powerful qualitative results in days, even hours
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Any demographic, no matter how specific or granular
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Anywhere in the world
Test Now. Reap Bigger Returns
Finally an inexpensive way to get real customer feedback, in real time.
With the marketing industry being pushed toward measurement and performance, marketers are being forced to be more accountable for their campaigns. Userlytics delivers leading edge insight to maximize your return on investments from day one.
Now you’ll be able to quickly and inexpensively see if people ‘get’ your ad creative, messaging, call to action, etc.
- “Affordable access to representative users”
- “Less Bias introduced by testing environment”
- “Easier connection between findings and recommendations”
© Userlytics Corporation 2012 - Patents Pending