Allows Agencies and Brands to Recruit Test Participants at Unparalleled Level of Demographic Specificity; Receive Feedback Via Participants’ Webcams
iPad Owners in Indonesia? Chinese Honeymooners? Former Swedish Olympians? Possibilities are Nearly Endless
San Francisco, California - Userlytics, the first video-based in-home marketing and advertising customer research service, announced today the launch of a comprehensive new suite of demographic targeting capabilities for its interactive testing solution. Building upon Userlytics’ core offering, which allows agencies and brands to qualitatively test and refine their marketing campaigns and creative with relevant audiences worldwide – receiving feedback via participants’ webcams – the new targeting capabilities bring a never-before-possible level of granularity to the participant recruitment process.
In addition to selecting testers by criteria such as age, gender and education level, clients can now filter for attributes including salary/household income, mobile device ownership (e.g. iPhone, Blackberry) and service providers utilized (e.g. Comcast, AT&T, Verizon, Vodafone). The new targeting can be utilized at no additional charge and with no change in the standard delivery time for test results – generally from 24 to 48 hours.
Launching concurrently with the new targeting filters, is a completely custom service option that allows companies to recruit test participants at any level of demographic attribute specification and located nearly anywhere in the world. Possible scenarios include testing financial services ads or applications against a panel of active investors who have borrowed against their 401ks in the past three months; testing a new, mobile shopping app with 20-something, Japanese consumers; or polling frequent business travelers on the ease-of-use of a new travel booking website. And all at a fraction of the cost and time required by traditional research methodologies.
“Historically it’s been time and cost-prohibitive, and therefore done infrequently, if at all, to conduct in-depth qualitative customer research with actual target Personas. And when research is conducted, it’s often with less relevant audiences, such as students, retirees and the unemployed, whom are the only ones with the time to show up in the middle of the day at a physical location.” said Alejandro Rivas-Micoud, CEO of Userlytics. “By allowing participants to engage and interact from the convenience of their home, on their own preferred schedule, we significantly expand the pool of potential participants beyond the limited groups reached via traditional, in-person means to garner more authentic and useful findings. We’re able to accomplish this through the use of proprietary technology tools that analyze the wealth of demographic data contained in social media and ad targeting networks, allowing us to successfully identify and recruit these higher-value participants.”
With the introduction of the new filtering options, the standard Userlytics solution now provides demographic targeting for the following attributes:
Userlytics is the first video based in-home advertising & marketing customer research service. Headquartered in San Francisco with a European subsidiary in Madrid, Spain, Userlytics leverages the ubiquity of webcams, the reach of social networks and the demographic targeting capability of leading edge context and behavioral advertising techniques to allow agencies and designers to test their campaigns, applications and online properties with relevant audiences around the world. The company helps advertisers, marketers, user experience and usability designers, software developers and brands make smarter decisions, providing unparalleled qualitative insight into how end users are responding to various digital and offline initiatives, what they think can be improved and why. Userlytics is online at www.userlytics.com.