Originally published on www.businesswire.com.
Platform Enables Agencies and Designers to Receive Interactive Video Feedback on Campaigns, Applications and Online Properties From Audiences Around the World
San Mateo, California --(BUSINESS WIRE)--Userlytics, the first, fully video-based usability and remote testing platform, announced today an enterprise version of its interactive testing solution. The new offering builds upon Userlytics’ core technology, which leverages the ubiquity of webcams and the demographic targeting capability of digital marketing to allow agencies and designers to test their campaigns, applications and online properties with relevant audiences around the world.
Userlytics enables marketers, UX designers, software developers and brands to quickly and easily test their online and offline initiatives with target audiences. For example, a marketer creating an online ad campaign for young women’s shoes can test various designs and copy choices with the demographic it is trying to reach – say women age 18-26. The Userlytics platform enables them to recruit this demographic with a push of the button and then receive a full video replay of the participants interacting with the campaign and answering market and design questions. Other paradigms include using Userlytics to test software applications, e-commerce sites, movie trailers and political ads.
With Userlytics Enterprise, clients gain additional insight into study results, receiving an executive summary of key events and comments hyperlinked to the relevant videos and timelines. Additional functionality includes the ability to download the composited “Video in Videos” (ViV) – video of the tester synched with the video of their onscreen activity – for use in presentations and internal media. The enterprise version also allows clients to annotate each participant video, to highlight significant user feedback.
All of the features of the Userlytics individual study solution are incorporated into the enterprise product including a thorough QA process and the ability to recruit testers matching nearly any demographic from around the world. And at a fraction of the cost and time required for traditional study recruitment.
“Despite the wealth of available metrics, marketers and designers are faced with a qualitative blindspot when it comes to analyzing the success or failure of a campaign or digital property,” said Alejandro Rivas-Micoud, CEO of Userlytics. “They may know the click-through rates of various demographics for a particular ad or the abandon rate on an e-commerce site, but they generally don’t know the ‘why’ behind these numbers. With Userlytics, agencies and brands can actually ride alongside as target audiences, in the real world context of their home or work, interact with ads, videos, applications and websites. No other solution provides this type of rich multimedia record of users’ actions, thoughts and feelings or is as easy, fast and cost-effective to use.”
Userlytics is the first fully video-based usability and remote testing solution. Headquartered in San Mateo, California, with a European subsidiary in Madrid, Spain, Userlytics leverages the ubiquity of webcams, the reach of social networks and the demographic targeting capability of leading edge context and behavioral advertising techniques to allow agencies and designers to test their campaigns, applications and online properties with relevant audiences around the world. The company helps marketers, UX designers, software developers and brands make smarter decisions, providing unparalleled qualitative insight into how end users are responding to various digital initiatives, what they think can be improved and why. Userlytics is online at www.userlytics.com.