Allows Firms to Integrate Full Functionality of the Userlytics Platform into Existing Research Tools or to Offer as a Standalone Capability
San Francisco, California – Userlytics, the first online, video-in-video marketing and advertising research service for qualitative testing, announced today the launch of a white label version of its platform. The new offering provides research firms and other data driven enterprises with the ability to integrate Userlytics’ proprietary testing and analysis solution into their existing research tools or to offer it as a standalone, private label product.
Currently utilized by customer insight managers, brand managers, agencies, researchers and software developers, Userlytics allows organizations to test their campaigns, applications and other online and offline properties with relevant audiences around the world, receiving full audio/video feedback via participants’ combined webcams and desktop screen recordings. With the white label option, organizations can bring the functionality of the Userlytics solution in-house, enabling them to recruit testers, manage and run tests, analyze results and share findings with colleagues all from a single, easy-to-use dashboard. Firms have the flexibility to run the white label solution completely in house or to outsource some capabilities such as participant recruitment and QA testing of video results to Userlytics.
“Market research practitioners have long been hindered in their ability to rapidly collect qualitative data from specific demographic samples by the expense and time required to design and run in-person focus groups or usability labs,” said Alejandro Rivas-Micoud, CEO of Userlytics. “By combining our unique video-in-video compositing platform, with the targeting capabilities of digital marketing we have brought the benefits of a qualitative research lab online, enabling organizations to design, run and analyze tests in a matter of days rather than the weeks or months. And to reach highly specific and low incidence populations, anywhere in the world. Our goal with the new white label offering is to allow research firms to include the Userlytics solution as part of their overall services portfolio.”
To learn more about the Userlytics white label solution, please contact us at firstname.lastname@example.org.
Userlytics is the first online, video-in-video advertising and marketing research service for qualitative testing. Headquartered in San Francisco with a European subsidiary in Madrid, Spain, Userlytics leverages the Cloud to allow customer insight managers, brand managers, agencies and designers to test their concepts, prototypes, messaging, content, social media, sentiment analysis, campaigns, applications and online properties with highly specific audiences, worldwide.
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