Userlytics allows you to test prototypes throughout the design process including concept sketching and wireframes. One of the most common uses for online usability studies is to compare a prototype of your new design with your current live website. Plus, you can compare your prototype against a competitor’s website to create a baseline.
Through testing you’ll be able to refine your design direction before investing in development. Participants in your study are aware that your prototype is not completely functional. You can place your prototype online, or upload it to Userlytics secure servers, and receive feedback in days, even hours.
Userlytics allows you to create a baseline to better understand how your new design will perform against your current website or application. This information could save you thousands in development costs and Beta testing and A/B and Multivariate testing. Plus, Userlytics’ online usability results will give you validation of your proof of concept, thus ensuring that you’re on the right track. Or help you resolve disagreements amongst your team by asking the customer for their opinion.
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Run studies on early prototypes, BETA and Production
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Run studies to help you with conceptualization. Get early customer reaction on your concepts and marketing messages to share it with the entire project team.
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Get customer validation
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Build personas using real-people by seeing them in their natural environment
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Prioritize what improvements to make first
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Also, run multiple usability studies to gauge the impact of upcoming design and usability changes to the website, application, mobile app, etc.
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Understand user preferences for various design alternatives
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Identify usability issues with your design
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Compare different design versions
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Understand why your customers do what they do, and the differences with what they say
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Share video results of your customers or key stakeholders – very compelling
Userlytics helps you inject user feedback into every aspect of the development cycle, creative design, media planning, advertising, marketing, diagnosis and execution.
Observe real people in real contexts in real time engaging with your creative whether it’s your website, prototype, shopping cart, search process, advert, media channel, mobile app or desktop application. You’ll feel as if you were in the room while they were going through critical tasks.
Capture participant’s natural environment. Userlytics allows you to capture a participant’s entire desktop screen, not just their browser, allowing you to see their technical setup, monitor size, screen resolution, browser, and plug-ins while they complete critical tasks. Lab based studies can be useful, in the same way an annual checkup can be useful, but if you do not brush your teeth every day, the dental visit will be painful.
"The average UI has some 40 flaws. Correcting the easiest 20 of these yields an average improvement in usability of 50%. The big win, however, occurs when usability is factored in from the beginning. This can yield efficiency improvements of over 700%."**
Now you’ll be able to quickly and inexpensively understand your customer’s frustration points or just do a sanity check to see if people ‘get’ your ad creative.
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Find out the Why
Userlytics can help you answer WHY your customers do what they do on your website, HOW they react to advertisements, and WHERE they go to satisfy objectives. Any demographic, no matter how specific and granular. Anywhere in the world. From 5 to hundreds, even thousands of participants, in days, even hours.
- “Affordable access to representative users”
- “Less Bias introduced by testing environment”
- “Easier connection between findings and recommendations”
© Userlytics Corporation 2012 - Patents Pending