Ensure you are using A/B and multivariate testing to optimize the best choices, not the worst choices.
Quantitative data doesn't always tell you why something happened, only that it happened. Contact Userlytics today and find out why user behave as they do.
Ask your customers to show you where they go to satisfy a need or objective. You'll be able to see how they search the web, or where they find referrals and recommendations, and how they make decisions on which media and creative assets to engage or ignore.