Userlytics -

Online Campaigns and Media Evaluations

Give your customers a voice!

There is now an inexpensive and FAST way to test your marketing campaigns and messaging before spending money on your media buys.

With the marketing industry being pushed toward measurement and performance, marketers are being forced to be more accountable for their campaigns. Userlytics delivers leading edge qualitative and quantitative in-sights to maximize your return on investment from day one. See how this works

Traditional usability tests and focus groups can cost several hundred dollars just for the recruitment alone. You now can get a more “real world” feedback and in-sight, within days, even hours, for as little as $59 per participant, which includes participant recruiting and incentive. We do all the coordination for you. We even identify and transcribe key events and comments for you! Imagine what you’ll do with all that extra time.

Userlytics allows you to see and hear what customers are seeing, thinking and doing.

• Find out if the new creative improves, reinforces or weakens brand perceptions

• Run a comparison of brand lift with TV/Radio/Print vs Online

• See how customers engage with your creative and your competitors creative

• Build customer personas using real people

• Use the glance test to determine whether a consumer can quickly and readily identify the brand being advertised

• Understand if the imagery resonates with the customer

• Find out if people ‘get’ your ad creative, messaging or call to action

• Find out what types of media and processes customers use to achieve a desire

• Get valuable insights on what you need to change before spending money on your media buy

• Quickly and inexpensively get your customer’s perceptions on your creative

• Easily test the 5 second rule to see if your customers ‘get’ it

• Conduct a more effective and efficient media planning by discovering what type of activity your target Persona uses to discover, find and satisfy their objectives (Search? Social Media? Which Platforms? etc.) and how they do so.

Deliverables

• Improve ROI, CTR, and ultimately CPA goals

• Measure brand lift, and/or compare with offline campaigns

• Quantitative AND qualitative data points

• Cutting edge research for a fraction of the cost

• Powerful focus group and usability results in days, even hours

• Any demographic, no matter how specific, anywhere in the world

Test Now. Reap Bigger Returns

Finally a quick and inexpensive way to get customer feedback.

Not all campaigns are successful. Getting customer feedback early can potentially save you tens and hundreds of thousands in media costs on a campaign that might not resonate with your customers, or that might be using the wrong media to reach & influence them.

Ensure you are using A/B and multivariate testing to optimize the best choices, not the worst choices.  Avoid “blind optimization”. Userlytics allows you to refine your choices with qualitative data before doing quantitative validation & optimization. Also, quantitative data doesn’t always tell you why something happened, only that it happened. Sign up with Userlytics today and find out the why.

Media Evaluations

Chief Marketing Officers need to be convinced that online can be a more effective branding tool than traditional media, and not simply a direct response media. Measure & validate the difference between a proposed offline and online creative asset and media plan in terms of brand lift.

Have Userlytics recruit your target Personas, in your target geographical areas, as a customized panel, and then use the custom panel to continuously measure and validate brand lift, to optimize any and every marketing action and advertising campaign at every stage of inception and design through development and execution.

Ask your customers to show you where they go to satisfy a need or objective. Since Userlytics captures their entire desktop screen actions you’ll be able to see how they search the web, or where they find referrals and recommendations, and how they make decisions on which media and creative assets to engage or ignore.

Now you’ll be able to quickly and inexpensively understand your customer’s frustration points or just do a sanity check to see if people ‘get’ your ad creative, messaging, call to action, etc.

Example clip

• Movie Trailer Review

• Recruit participants for your usability study

• What else you can test using Userlytics

• Find out what the advantages are of using Userlytics

• Frequently asked questions about Userlytics