
Capture YOUR target Persona, in THEIR surroundings
Once we’ve helped you define your study, Userlytics does the rest. We advise you on the best task, pre and post task questions, and demographics. We also handle everything else: All the scheduling, logistics and participation incentive details are handled by us. We will let you know when the study is complete (and will surprise you with how quickly that is!) so you can log back in, review, annotate, download and share the results.
Userlytics allows you to quickly get customer feedback by incentivizing participants to complete critical tasks while recording themselves using their own webcams and on-screen activity. Get Video-in-Video (ViV) capturing participants facial expressions and emotions, comments and thoughts as they explain their reactions and actions out loud, while simultaneously capturing their entire desktop screen activity. You’ll feel as if you were in the room while they were going through critical tasks. The best part is we will identify and transcribe key events and comments, in an indexable executive summary, hyperlinked to each relevant timeline moment in each video, which you can edit and annotate so you can share the key results with colleagues and clients (and bosses!).
Here is a bird's-eye view of this easy yet powerful service. See more complete steps below.
Userlytics helps you define your study:
What are your objectives and goals?
What is the target process, asset, or channel?
What are the desired demographics?
Once you approve the study design, we use our existing panel or custom recruit, anywhere in the world.
In days, even hours, you have your results back.
You can then edit the Userlytics highlights and annotations (hyperlinked to specific timeline moments in specific videos), or add your own, share with colleagues and clients, download videos, insert key clips into presentations, etc.
You can then repeat throughout the design cycle including: concept, prototype, Beta, launch, optimization, redesign and everything in between.
Userlytics allows you to quickly receive customer feedback by incentivizing participants to complete critical tasks while recording themselves and their context using their own webcams and desktop screen activity. Get Video-in-Video capturing participants' facial expressions, emotions, thoughts and activity as they explain their actions and reactions, while simultaneously capturing their entire desktop screen interactivity. Who they are, where they are, how they are, what they do, how they feel, what they think, what they say. And, most importantly, WHY. You'll feel as if you were in their room while they were going through critical tasks. The best part is we identify and transcribe key events and comments so you can easily share key findings with colleagues and clients.
You can have a select group of participants repeat certain tasks as you iterate the creative and media planning and development, or have a different group each time, at any level of demographic specificity, anywhere in the world.
Participants are real people, in real world settings. Because they do not need to travel anywhere, can conduct the study in their own home, workplace, or preferred setting, and can do so when most convenient to their schedule, the universe of potential participants is no longer unemployed, students or stay at home spouses who live near you. Now you can reach your real Persona, anywhere in the world, at any time, in real time.
What if participants don’t have webcams? We detect if they do or not. Webcams are becoming increasingly ubiquitous, and the cost of sending webcams to participants is extremely low, if needed. Contact us about a custom project.
Userlytics provides a dashboard that gives a high-level view of in-sights from your study. With Userlytics Enterprise, gain additional in-sights, receiving an executive summary of key events and comments hyperlinked to the relevant videos and timelines, which can then be annotated further for sharing with colleagues and clients.
Our Professional Service team highlights key points in each video by identifying, transcribing and annotating where they are so you can jump right to that place in that specific video. You can then edit, add your own annotations, and share with your team for easy viewing. Or download key videos to extract clips to insert into powerful and impactful presentations. See how this works.
Best of all, our expert professionals can help guide you through the whole process, and ensure that you receive actionable, easily interpretable results.
Setting up a study is super fast and easy. You either contact us, and we'll take care of defining and executing your study based on your objectives, or, you can set up your own study and define the following four easy choices.
Step 1 Just enter the name of the study you want to conduct and the URL of the target site, or the starting point of the process you want to study. Best of all, we also support uploading prototypes, so you can test before investing time and money building the final product!
Step 2 Define the goals of your study and instructions and tasks for the participants. We make it easy for you, by providing sample tasks and instructions for your test participants for common types of test goals. Of course, you can always define your own goals and instructions to suit your specific needs. In addition, we will review your goals and suggest improvements prior to initiating the study. We’ll help you ever step of the way!
Step 3 Now select the type of post task survey questions you want your test participants to answer after they complete their tasks. Once again, we provide some basic formats, but you are free to customize to suit your specific needs and the team at Userlytics will also review and suggest improvements and/or additions to your questions. We can also conduct customized quantitative validation, as well as pre and post event comparisons.
Step 4 Finally, select the demographics of the participants you want to have in your study. Use our own diverse participant panel or request a custom recruiting quote. Test participants are ready to go within hours instead of weeks at very low rates. If you have a specialized requirement in terms of demographics, anywhere in the world, we can quickly prepare a customized proposal for you.
Why Wait? Get Started Today!
You provide us with the demographics, no matter how specific and granular and we will recruit your participants using advanced proprietary social media and contextual targeting techniques.
Use our diverse participant panel or request a custom recruiting quote. Userlytics has recruited thousands of participants from all over the world, which we can pull from for your study. All testing is done online so sample size and location is NOT a limitation.
Our expansive panel in the US and internationally allows you to get rich audiovisual feedback from five or more participants, even thousands, in days, even hours. Say goodbye to the hassles and delays of recruiting your own study!
We can scale the study to meet your needs. We tackle all the hard parts so you don’t have to.
Let your customers be heard. When observing your customers' emotions, listening to their thoughts, and seeing their on-screen activity simultaneously, you (and your clients and colleagues) will know. Get the complete picture by signing up for a study now.
Userlytics helps you partner with your customers and the customers of your clients to leverage feedback at every stage of the creative and media planning and execution, and every phase of the development cycle.