Userlytics is a Customer Centric In-Sight Service. We enable you to observe, listen and capture your target Personas, in their own homes, as they react and interact with your creative assets and protoypes.
Userlytics provides a service for capturing your target Personas, no matter how specific the demographic, anywhere in the world, in their own home or office, as they interact with websites, applications and prototypes, react to display ads or online content, or engage in online search or social media processes.
Choose from our demographically segmented database of crowdsourced participants, or specify your requirements and we will recruit them using our proprietary social media, contextual and behavioural ad network recruitment techniques. The service enables you to send participants to any starting point URL and perform a directed task or goal, or to upload files for participants to access on our secure site.
As a client, you receive Video in Video (ViV) recordings of what the participants saw and did (full desktop screen recording) as well as of their facial expressions, home or workplace context, and spoken thought process (webcam recordings) as they attempt to complete the task or goal you have defined. Participants are also invited to answer post task follow up survey questions as well as ratings.
Agencies, marketers, product managers, developers, online property owners, usability professionals, website designers, marketers, SEO professionals and online marketing firms all benefit from Userlytics study results.
Most employees of most companies have never seen and heard their customers using their websites, or reacting to their online campaigns and content, or conducting a search or social media process. Even less have done so in the home or workplace of participants, and thus outside the sterile confines of a traditional focus group or usability lab setting.
Easy, almost instantaneous, and extremely affordable access to recordings of your target customer Personas as they conduct the goals you have designed for interactive ads, landing pages, prototypes or operational websites and software products takes the guesswork out of designing the best user interface & online campaign, prior to spending money on A/B and multivariate testing.
Tests are easy to set up, and results are quickly accessible, so that you can share results with a variety of stakeholders and decision makers.
No, you do not need to edit the code of your website or software product or creative online ad. The test may be performed on any live website, or on any type of storyboard, concept, sketch, wireframe or prototype uploaded to our secure servers.
First you decide if you want testers to work on an active URL, or if you prefer to upload a file or set of files on our secure site. Then you provide a task or goal to be accomplished.
The next step is to define post task follow up questions for the participants after they have completed or failed to complete their goal. You may choose single-choice, multiple-choice, yes or no, scale of 1-5, or write-in answers.
The last step is to choose your target participant demographic profile and the number of participants assigned. You may invite participants from our crowd sourced Userlytics Panel or specify custom requirements and receive a custom quotation for us to recruit them through our proprietary social media techniques.
That's it! We contact the participants for you and the study(ies) start almost immediately. Our participants use our proprietary software application, the Userlytics Studio, to conduct all tests during which their entire computer screen sessions, facial expressions, audio comments, and answers/commentary are recorded.
You can direct participants to perform any goal or task that may help you optimize your online investments in websites, online advertising and content, and search strategies, or discover the reasons behind your analytics and funnel conversion results. Additionally, you have the opportunity to set up post task follow up questions for the participant to answer when the goal portion of the test is completed. You might ask about:
- Site navigation
- Their understanding of the ad message
- Their search process
- Their process for satisfying a need or objective
- Ease of use and intuitiveness
- Design, video, colors, layout
- Specific processes such as: registration, log in, check out, utilities, etc.
- If they would use your site or recommend it to a friend
- Other user experience & reaction questions specific to your objectives
- Comparisons with competitors, production and prototype assets, offline and online media
Prototype testing allows you to easily and quickly identify issues with the user interface of your prototype, ad concept or storyboard, or wireframe during the early stages of design or development, and prior to spending significant sums of money on multivariate testing. Early detection of issues provides the opportunity to make necessary course corrections early in the process, when change is less costly.
Early testing gives a better understanding of what features your users will appreciate, how and why they react to your message, and limits problems identified after your next product launch, campaign or upgrade.
Loading a prototype or concept storyboard to our secure server is quick and easy. From the Get Started page, select the “Load a Prototype to Test” option, upload as many prototype files (images, PDF files, html files, etc.) as you wish, and you're done. Be sure to select a starting point for your test by clicking the radio button next to the file you wish participants to use first.
At the moment, we accept image files (.JPG, .GIF, .PNG) and PDF, as well as web files (HTML, JS, CSS) and compressed files (Zip). If you have a proprietary file format or something that is not listed above, please contact us and we will be happy to review your needs and work with you to make your project a success.
We have implemented commercially reasonable technical and organizational measures designed to secure your prototypes from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your non-production prototypes for improper purposes.
For privacy reasons, Userlytics panel participants are prohibited from completing purchase processes with personal credit card information. If you would like the participants to complete such goals up to the point where such data is entered, please provide a dummy credit card number for them to use in your goal description when creating a study.
In the Test Builder, you can edit your goals, questions or demographic selections until you are satisfied. Or, our Professional Services department can assist and advise and set up the study. Once you click on the checkout button in the Test Builder, or once you accept the recommendations of our Profesional Services department, you are committed to the study. Once a study has been submitted and paid for, we cannot give refunds.
Most study results are available in as little as 24 to 48 hours. Demographic selection criteria may extend this time period in some cases.
You may review your study results up to 90 days after placing your order.
Our reports are designed to be filtered, printed, and e-mailed to the rest of your team and/or clients. For the audiovisual portions of the reports, you may send the relevant links and passwords to your colleagues, management, clients and suppliers, including the hyperlinked annotations of the "Video Highlights" section (Enterprise Package). You may also receive the video files in a variety of formats for editing and including in your own reports (Enterprise Package).
Yes. You may invite participants from our Userlytics Panel that are located overseas. If you are interested in specific demographic criteria, please contact us for a custom quotation for recruiting participants in the desired location.
Yes. Please contact us to learn more.
Experts generally agree that using a minimum of 5 participants will uncover 80% of usability issues, and is the most efficient manner to conduct small scale qualitative user experience and user reaction studies. We have found that it is more efficient and cost effective to conduct numerous small sample studies iteratively, and then use multivariate testing at the end of the process with larger samples to conduct final optimization. Please refer to the following reference materials:
- March 2000: Why You Only Need to Test with 5 Users
- January 2003: What's in a Number?
- September 2006: How Many Usability Test Participants do you Need?
A fraction of the price of traditional qualitative research or usability testing. If you are using our basic US or UK panel, $59 per participant, everything inclusive, with a minimum order size of $295. If you wish us to custom recruit, anywhere in the world, or use advanced demographics criteria within the US or UK, whether B2B or B2C, or set a customized amount of recording time beyond the default of 10 minutes (15, 20, 30, 50 minutes etc), contact us for a customized quote.
You need to pay in US dollars through Credit Card or PayPal.
There is currently no other service that provides full audio visual unmoderated observation of participants in their homes or workplaces. Many services provide simple task or click stream based surveys, heat maps etc. Some provide a screen recording plus an audio recording of participants. None allows for simultaneous web cam plus screen recording, or allows for the entire desktop, not just browser based activity, or allows for hosted prototype testing.
In addition, Userlytics is far more than just a simple technology platform. We provide a high touch integrated service, including task and post task question formulation advice, specialized demographics recruitment & management, a review of each and every video to ensure optimal results, identification and transcription of key events and comments, and much more.
The Userlytics Panel comprises crowd sourced people from all backgrounds, operating in their natural environment, who receive incentives and a rating system. In addition, many of our clients ask us to custom recruit highly specific demographic participants from around the world, which we are able to do at a fraction of the time and cost of traditional panels, using our proprietary methodologies and unique service offering.
All study results are reviewed for adherence to Userlytics testing and quality control guidelines prior to clients receiving the results.
Our highest rated participants comprise people who've consistently achieved the highest performance ratings from both clients and the Userlytics team. You may choose to use them, or, alternatively, participants who have never participated in a study, or a combination, or a succession of both in a series of studies.
In our basic panel, for Education, those with < 4 years of college education are considered as having some college experience or a high school diploma or equivalent. Those with 4 years of college education or higher are considered to have a Bachelor's degree or graduate degree.
For Employment, those who are employed are segmented as self-employed, working part-time, or working full-time. However, you may request, as part of a customized recruitment, any degree of specificity and granularity in your demographic Persona requirements, anywhere in the world.
You should plan for the goal or series of goals/tasks you define to require no more than 10 minutes of a participant's time. The follow up questions are completed separately and do not impact the time to finish the goal or tasks.
We encourage you to utilize our rating system to help us improve the quality of our service over time. If for some reason a participant has not met your expectations, please contact us and let us know. We value your input and are always looking for ways to improve our service.
Yes, you may invite participants from our UK or Canada-based Userlytics Panel, or contact us for a customized recruitment quotation from anywhere in the world, at any level of granularity.
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- “Affordable access to representative users”
- “Less Bias introduced by testing environment”
- “Easier connection between findings and recommendations”
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